Statistics Canada revealed that tea consumption in Canada has been rising in recent years and is now at 10 billion cups or 83 litres per person per year. But soft drink consumption actually declined. This type of information is the result of:

Question

Quizplus · Accepted Answer

The given information is the result of environmental scanning, which is the process of gathering and analyzing information about trends, events, and relationships in an organization's external environment. This helps in identifying opportunities and threats that may impact the organization's strategy and performance. In this case, the data about tea and soft drink consumption helps in understanding the changes in consumer preferences and market trends.

Statistics Canada Revealed That Tea Consumption in Canada Has Been