Walmart decides to run two different ads in Toronto, Ontario. One, in a predominant Chinese market, is written in Chinese; the other, in a large Italian area, is written in Italian. Walmart is engaging in what type of marketing?
A)social marketing
B)micromarketing marketing
C)discriminatory marketing
D)ethnic marketing

Question

Quizplus · Accepted Answer

Walmart is engaging in ethnic marketing by tailoring their ads towards specific ethnic groups in certain areas. This allows them to better connect with these communities and potentially increase sales within those demographics. However, it is important to note that ethnic marketing can also be seen as discriminatory if it excludes other potential customers based on their ethnicity.

Walmart Decides to Run Two Different Ads in Toronto, Ontario