In many Inuit communities in Northern Canada, elders pass on values, ideas, and attitudes through stories and songs to members of their generational family. These items that are learned and shared among members of a group are collectively known as:

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Culture refers to the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society. In this case, the stories and songs that elders pass on to younger generations are examples of cultural items that help to reinforce and transmit certain values and worldviews within the Inuit community. Ethnographics refers to the documentation and analysis of cultural practices and artifacts, while psychographics refers to the measurement and classification of personality traits, values, and lifestyles for market research purposes. Ethnicity refers to a person's cultural background or identity based on factors such as language, religion, and ancestry. While related to culture, it does not specifically refer to the shared cultural practices within a group.

In Many Inuit Communities in Northern Canada, Elders Pass on Values