Last year, Samsung used a print ad showing their latest smartphone as an item for sale in a vending machine. Which generational cohort is Samsung most likely trying to reach?
A)The baby bust generation
B)Generation Y
C)Baby boomers
D)Generation X

Question

Quizplus · Accepted Answer

Samsung's use of a vending machine in a print ad is likely an attempt to appeal to Generation Y, also known as millennials, who are known to be tech-savvy and more likely to use smartphones for various purposes.

Last Year, Samsung Used a Print Ad Showing Their Latest