Toyota Canada recently developing a spin-off company to develop and market a new brand of vehicles called Scion to appeal to the Generation Y group, while still marketing their traditional brands, such as the Toyota Camry, to the baby boomers is an example of:
A)age cohort marketing.
B)chronological automobile marketing.
C)ageist marketing.
D)generational marketing.

Question

Quizplus · Accepted Answer

Toyota Canada's decision to develop and market a new brand of vehicles specifically targeted towards the Generation Y group is an example of generational marketing. This involves tailoring marketing efforts to appeal to the unique characteristics and preferences of a specific generation or age group. The development of the Scion brand shows that Toyota Canada recognizes the distinct values, attitudes, and lifestyles of the Gen Y consumers and is positioning their products to meet those needs.

Toyota Canada Recently Developing a Spin-Off Company to Develop and Market