Why might a new company decide to target baby boomers, as opposed to Generation X?
A)represent a small proportion of the population but have large disposable incomes.
B)have experienced increased earnings and they account for the majority of consumer product purchases.
C)include most of the important business leaders in Canada.
D)have the longest life expectancies, and therefore, they will remain active in the market place for the longest period of time.

Question

Quizplus · Accepted Answer

Baby boomers are individuals born between 1946 and 1964, and currently represent a significant portion of the population with increased earnings and purchasing power. They also tend to have a greater need for certain products and services such as healthcare and retirement planning. Generation X, born between 1965 and 1980, may not have the same level of purchasing power or specific needs as baby boomers. Therefore, a new company may choose to target baby boomers due to their significant market share and spending power.

Why Might a New Company Decide to Target Baby Boomers