The roles of men and women in Canadian society have changed dramatically during the past decades. For instance, more women are actively and successfully pursuing careers in both the public and private business sectors. Women across the nation have established successful managerial and professional positions as doctors, lawyers, and astronauts. Such changes in the role of women in society have necessitated that
Marketers adjust their marketing activities. Which of the following is NOT an example of marketing changes due to changing roles of women in the workforce?

Question

Quizplus · Accepted Answer

The promotional campaign espousing traditional gender roles does not reflect the changing roles of women in society and therefore is not an example of marketing changes due to these changes. The other options, 24-hour grocery stores, automatic teller machines, and extended banking hours, all reflect changes that cater to the increased participation of women in the workforce, facilitating their ability to balance career and personal responsibilities.

The Roles of Men and Women in Canadian Society Have