Some merchants at the beginning of the 2007 Christmas season were worried consumers would not be willing to buy as much as they had in years previously. As a result, these retailers purchased fewer items for their inventories. Manufacturers sold less because the retailers did not want to have as large an inventory as usual. Manufacturers had to lay people off because their production was down, and many consumers actually did have less money to spend. This is an example of how_________Forces directly affect marketing.

Question

Quizplus · Accepted Answer

The scenario describes how economic forces, such as reduced consumer spending, can directly affect marketing decisions and lead to a chain reaction of consequences throughout the supply chain.

Some Merchants at the Beginning of the 2007 Christmas Season