Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are_________ customers.
A)benefiting
B)enabling
C)exploiting
D)empowerin g

Question

Quizplus · Accepted Answer

The sentence implies that new technologies, specifically social networking sites, are giving customers more power, which aligns with the definition of "empowering." Therefore, the best choice is D. Option A ("benefiting") is not the best choice because it doesn't convey the full meaning of how new technologies are affecting customers. Option B ("enabling") is a possible answer, but it doesn't fully capture the idea of customers being empowered. Option C ("exploiting") is not the best answer because it has a negative connotation that does not fit the context of the sentence.

Business Experts Agree That New Technologies, Particularly Social Networking Sites