Which of the following statements concerning technological forces is true?
A)An advantage of technology is that advances can in no way harm an industry's growth.
B)Because technological change is the result of research, it is highly predictable.
C)Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers.
D)A new wave of technological innovation will not replace existing products and companies.

Question

Quizplus · Accepted Answer

Advances in technology, especially in areas such as data analytics and artificial intelligence, enable marketers to better understand and serve consumers by providing deeper insights into consumer behavior and preferences. This allows companies to create more personalized marketing campaigns and improve customer engagement.

Which of the Following Statements Concerning Technological Forces Is True