CanWest MediaWorks and Rogers Wireless have even launched a new TV-type service for users of Blackberry devices, called BbTV. Consumers received 30- to 90-second clips from Global TV and Rogers Sportsnet sandwiched between five-second ads. This is one way that ________forces have jointly influenced
Marketers.
A)social and technological
B)economic and technological
C)technological and competitive
D)competitive and social

Question

Quizplus · Accepted Answer

The launch of BbTV by CanWest MediaWorks and Rogers Wireless, providing TV-type services on Blackberry devices, illustrates how technological advancements (in mobile and broadcasting technologies) and competitive forces (companies seeking to differentiate and capture market share) have jointly influenced marketers to innovate and adapt their strategies.

CanWest MediaWorks and Rogers Wireless Have Even Launched a New