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A New Brewery That Wants to Market Beer Nationally Must

Question 164

Multiple Choice

A new brewery that wants to market beer nationally must deal with the fact that Anheuser-Busch spends over $225 million a year on marketing. This statement is an example of_________ for the new national brewery.


A) a barrier to entry
B) social responsibility
C) the power of buyers
D) the power of suppliers

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