Tiger Direct is an online company that exists only in the online world. Because Tiger Direct does not have bricks and mortar, it can be referred to as a:
A)consumer to business entity
B)self-sufficient player
C)pure-play competitor
D)consumer generated content provider

Question

Quizplus · Accepted Answer

A pure-play competitor is a company that exists solely in the online world and does not have any physical stores or locations. Tiger Direct fits this description as it operates as an online retailer without any brick-and-mortar stores.

Tiger Direct Is an Online Company That Exists Only in the Online