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Companies Like Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

Question 3

Multiple Choice

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into


A) new slang terms to create more effective advertisements.
B) recruiting prospective employees.
C) customer complaints and suggestions.
D) technological advancements that can be used to promote their brands.

Correct Answer:

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