Whereas traditional media build credibility through "experts" being "influencers" in a particular field, with social media a sender often simply begins to participate in the ________, hoping that the quality of the message will establish credibility with the receivers.

Question

Quizplus · Accepted Answer

Social media is based on two-way communication; therefore, a sender often participates in a "conversation" with the receivers. The quality of the message and the engagement of the sender with the receivers can build credibility over time. Choices A, C, and D are not accurate descriptions of the concept described in the statement.

Whereas Traditional Media Build Credibility Through "Experts" Being "Influencers" in a Particular