Brand managers find out what people are saying about their brand on Twitter by
A)using keyword search monitoring from services such as TweetDeck or HootSuite.
B)recognizing that posts are too brief to allow for a substantive mention of their brand.
C)creating their own Twitter account and seeing what "followers" say on Facebook.
D)having employees perform spot-checks on posts.

Question

Quizplus · Accepted Answer

Brand managers can use keyword search monitoring from services such as TweetDeck or HootSuite to find out what people are saying about their brand on Twitter. This allows them to track mentions of their brand, monitor relevant hashtags, and keep an eye on competitor activity.

Brand Managers Find Out What People Are Saying About Their