Social media advertising is helpful to brand managers because consumers are ________.
A)end users who buy products online
B)active receivers who send UGC to both friends and advertisers
C)traditional consumers who buy products in retail stores
D)end receivers who buy products online

Question

Quizplus · Accepted Answer

Social media advertising allows for active engagement between consumers and brands, making them active receivers who can also create and share user-generated content with both their friends and the advertisers.

Social Media Advertising Is Helpful to Brand Managers Because Consumers