Cost per action refers to
A)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
B)a fixed amount of money paid to the site for every time a visitor clicks on the ad.
C)a fixed percentage the site gets paid for placing the ad.
D)a fixed amount of money paid to the site for placement of the ad.

Question

Quizplus · Accepted Answer

Cost per action (CPA) is a pricing model where advertisers pay for a specific action, such as a sale, lead, or click, that originated from an ad posted on a site. Option A accurately describes this model by specifying payment is made for every sale originating from an ad.

Cost Per Action Refers to