In 2010, T-Mobile ran a holiday TV ad that featured Chuck Norris tailored to consumers in a single country-the Czech Republic. But it crossed country boundaries to reach Polish and Slovakian consumers. This marketing strategy is considered a(n):
A)cultural
B)multidomestic
C)single-country
D)global

Question

Quizplus · Accepted Answer

The advertisement was tailored to a specific country (Czech Republic) but crossed country boundaries to reach consumers in other countries (Poland and Slovakia). This is an example of a multidomestic marketing strategy, which involves tailoring products, services, and marketing campaigns to meet the specific needs and preferences of each local market.

In 2010, T-Mobile Ran a Holiday TV Ad That Featured