In a large corporation with multiple business units, the marketing department may be called upon to:

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The marketing department's expertise in understanding consumer trends and behavior makes them valuable in assisting higher-level managers with strategic planning efforts. They can provide insights on market opportunities and potential threats that can help inform and shape the company's overall strategy. The marketing department typically does not handle financial resource allocation, shareholder dividends, or setting the overall mission of the company.

In a Large Corporation with Multiple Business Units, the Marketing