Several years ago, Black & Decker purchased General Electric's small appliances product line. General Electric did not know what to do with the line. Black & Decker purchased the line because it needed the cash infusion from a product line that had a dominant market share. Since people replace small appliances infrequently and
Because many are handed down from parent to child, the industry is a slow-growth
One) From this information and your knowledge about the BCG portfolio analysis, you should know this small appliance line would be classified as a:

Question

Quizplus · Accepted Answer

The small appliance line is described as having a dominant market share and providing a cash infusion to Black & Decker. This indicates that it is a cash cow, which is a product in a mature market with a high market share and low growth rate, providing steady cash flow.

Several Years Ago, Black & Decker Purchased General Electric's Small