At an executive-level meeting, the Chief Marketing Officer (CMO)tells the Production Manager: "even if we double our marketing budget, there is no way it will sell! If we continue this way we will go bankrupt!" The CMO is likely referring to an SBU classified as a(n):
A)Stars
B)Dogs
C)Question marks
D)Cash cows

Question

Quizplus · Accepted Answer

Dogs in the BCG matrix refer to units with low market share in a mature, slow-growing industry. These are typically considered drains on resources without the potential for either high returns or growth, aligning with the CMO's concern about the inability to sell the product even with increased marketing efforts.

At an Executive-Level Meeting, the Chief Marketing Officer (CMO)tells the Production