The market for the fast car with so much horsepower that handling becomes an issue is decreasing. People are more interested in buying SUVs and pickups. As a result, General Motors is stopping production of its Camaro, a car that has had limited sales recently. Since the Camaro can no longer generate enough cash to sustain its
Manufacture, the BCG portfolio would classify it as a:
A)star.
B)question mark.
C)dog.
D)cash cow.

Question

Quizplus · Accepted Answer

The Camaro is no longer generating enough cash to sustain its manufacture, which means it is not a cash cow. It has also had limited sales recently and the market for its type of car is decreasing, which means it is not a star or a question mark. Therefore, the best choice is C, a dog, which is a product with low market share and growth potential.

The Market for the Fast Car with So Much Horsepower