Yorkdale Mall hopes to increase traffic in the shopping center by offering free lunches to children in mall restaurants on Tuesdays. This promotion is directed to families who currently do not shop at the mall. This is an example of the implementation of a ________ strategy.

Question

Quizplus · Accepted Answer

This is an example of a market development strategy as Yorkdale Mall is targeting families who do not currently shop at the mall in order to increase traffic and sales. The promotion is not aimed at increasing sales of existing products (market penetration), introducing new products (product development), or expanding into new markets/industries (diversification).

Yorkdale Mall Hopes to Increase Traffic in the Shopping Center