The World Wrestling Federation (WWF) manages professional wrestling matches. In addition, the WWF owns and operates a successful club in NYC; it is partnered with Microsoft to manufacture Xbox video game consoles; it produced its own reality-based television show; and it has licensed and marketed a number of WWF-related toys and collectibles. All of these efforts have been targeted to fans of Professional wrestling. From this description, you could say that the WWF has adopted ________a strategy.
A) product development
B) diversification
C) market development
D) market penetration
Correct Answer:
Verified
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