Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:

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Ford is engaged in market segmentation, which is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. By grouping prospective buyers that share common needs for purchasing a new vehicle, Ford can tailor their marketing efforts and product offerings to better meet the needs of each segment. Market clustering is not a recognized marketing term. Aggregation marketing refers to the practice of combining multiple products or services into a single bundled offering. Profiling is the process of collecting and analyzing data about a group of people to determine common characteristics or behaviors.

Ford Motor Company of Canada Lumps Together Prospective Buyers That