A marketing strategy is the means by which a marketing goal is to be achieved. Two factors that usually characterizing a marketing strategy are:
A)a detailed marketing plan and marketing budget.
B)specific goals and organizational objectives.
C)a specified target market and a marketing program to reach it.
D)marketing strategies and marketing tactics.

Question

Quizplus · Accepted Answer

A marketing strategy typically includes identifying a specific target market and outlining a plan to reach and engage that audience through various marketing tactics. While a detailed marketing plan and budget may be included in a marketing strategy, they are not the defining characteristics. Specific goals and organizational objectives may also be part of the strategy, but they do not necessarily differentiate it from other business strategies. Marketing tactics, such as specific promotional activities, are not part of the definition of a marketing strategy.

A Marketing Strategy Is the Means by Which a Marketing