The Marketing Manager for Ocean Spray Cranberry Products Is the Team

The marketing manager for Ocean Spray cranberry products is the team leader for each phase of the company's strategic marketing process. During the previous year, sales of cranberries in Canada did not meet expectations. Which of the following actions during the planning phase of the strategic marketing process would generate the required information for his team to develop the plans that define the goals and marketing mix strategies to be achieved for next year?

A) Conduct a situation (SWOT) analysis that identifies industry trends, analyzes competitors, assesses his own company, and researches customers.
B) Write action memos to try to correct problems and exploit opportunities.
C) Generate a memo that clarifies each team member's responsibilities in the strategic marketing process.
D) Develop a new organizational chart that reflects the reorganization of the team if corrective actions are not successful in the upcoming year.