Typically, the________ _ marketing plan covers marketing activities over a period of two to five years in the future. The marketing plan, which is highly
Structured and detailed, is usually developed by a product manager and begins with marketing research and ends after 48 weeks with the approval of the general manager.
A) new product; long-range
B) annual; new product,
C) long-range; new product
D) long-range; annual
Correct Answer:
Verified
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