EasyJet and Ryanair, two European airlines have been successful in offering low fares between certain cities in Europe. These two airlines likely use which strategy?

Question

Quizplus · Accepted Answer

Both EasyJet and Ryanair are known for offering low-cost flights between certain cities in Europe. This suggests that they are using a cost focus strategy, which involves offering a low-cost product to a narrow market segment. This strategy allows them to keep their prices low and attract budget-conscious customers.

EasyJet and Ryanair, Two European Airlines Have Been Successful in Offering