Hyundai Motor America (HMA)became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of Porter's generic business strategies did Hyundai use when it launched its website?

Question

Quizplus · Accepted Answer

Hyundai's Internet parts ordering system was targeted only to current Hyundai owners, which indicates a differentiation focus strategy. This strategy involves targeting a specific group of customers and offering them unique products or services. By collecting customer data, Hyundai could also personalize their offerings to this specific group of customers, further enhancing their differentiation focus strategy.

Hyundai Motor America (HMA)became the First Automaker to Offer Consumers