Loving Care Pets manufactures dog food specifically created for puppies under three months of age. In terms of the market-product grid framework, Loving Care Pets is a small firm without sustainable comparative advantages in marketing or production resources and its strategy would be described as:

Question

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Market-product concentration strategy is when a company focuses on a specific product for a specific market. Loving Care Pets is focusing on dog food for puppies under three months, which is a narrow and specific market-product focus, indicating a market-product concentration strategy.

Loving Care Pets Manufactures Dog Food Specifically Created for Puppies