At the end of the first six months of the year, a marketing manager realizes that they are tracking 2-3 percentage points lower than expected. As a result, the marketing manager will engage in__________ to update the original plan.

Question

Quizplus · Accepted Answer

The marketing manager realizes that they are not meeting their expected targets and needs to update the original plan. Replanning involves reviewing and updating the initial plan to ensure alignment with business objectives and goals. Contingency planning involves planning for unforeseen events that could impact the business. Dynamic planning involves continuously assessing and adjusting the plan based on changing circumstances. Downsizing involves reducing the size of the organization or workforce in response to financial challenges or restructuring. Therefore, replanning is the best choice for the given scenario.

At the End of the First Six Months of the Year