A marketing manager combines marketing planning ideas and financial planning techniques to assess how their division is contributing to the price of the company's stock. The marketing manager is engaging in:

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The marketing manager is combining marketing planning ideas with financial planning techniques to assess the division's contribution to the company's stock price. This aligns with value-based planning, which aims to identify how an organization can create value for its customers while also maximizing the financial return for its stakeholders. Value analysis involves assessing the components of a product or service to determine its value, while a market audit involves conducting a thorough examination of a company's marketing activities and strategies. Value-driven strategy involves aligning the company's goals and objectives with its values to create a sustainable competitive advantage.

A Marketing Manager Combines Marketing Planning Ideas and Financial Planning