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The IBM Maintains a "One-Product-Fits-All" Mentality, but Each Sales Representative

Question 151

Multiple Choice

The IBM maintains a "one-product-fits-all" mentality, but each sales representative sold the company's entire line of products to different customers in a single industry, such as manufacturers or banks. This structure is known as:


A) geographical grouping
B) market-based groupings
C) functional grouping
D) product line grouping

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