All of Samsung's products where selling above forecasted numbers in 2014, except for their microwaves, which were not following their annual marketing plan. Executives focused on microwaves and implemented a new strategy to attempt to reverse the trend. Samsung was employing:

Question

Quizplus · Accepted Answer

Management by exception is a strategy where managers focus on areas that deviate from the plan, rather than areas that are performing as expected. In this case, Samsung's executives concentrated on microwaves, which were not meeting the forecasted numbers, indicating they were using management by exception.

All of Samsung's Products Where Selling Above Forecasted Numbers in 2014