On the television show West Wing, the president called the Butterball hotline to learn how to prepare his Thanksgiving turkey and dressing. The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of:

Question

Quizplus · Accepted Answer

Inbound telemarketing refers to a service where customers initiate contact with the company, in this case, by calling the Butterball hotline for information on preparing a turkey, which is exactly what the scenario describes.

On the Television Show West Wing, the President Called the Butterball