Clauss Cutlery sells knives to the floral industry. These knives are designed to slice through foam blocks, cut wire, and perform other similar tasks. It also sells cutting utensils to the meat-processing industry. These large heavy-duty blades can saw through carcasses quickly. Clauss also sells a line of cutting tools to people in the
Woodworking industry for sawing and shaping wood cutouts. Clauss Cutlery should use a sales organization.

Question

Quizplus · Accepted Answer

Clauss Cutlery should use a customer sales organization because it sells different types of cutting tools to distinct industries (floral, meat-processing, and woodworking), each with specific needs and requirements. This approach allows for specialization in understanding and meeting the unique demands of each customer segment.

Clauss Cutlery Sells Knives to the Floral Industry