Rona, Home Depot, and Canadian Tire are considered major accounts of Char-Broil BBQs. As such, they dedicate a specific person to each one of these clients, as opposed to one for all three. This approach is referred to as:

Question

Quizplus · Accepted Answer

This approach is referred to as key account management, which involves assigning a specific person or team to manage and develop the relationship with a major account.

Rona, Home Depot, and Canadian Tire Are Considered Major Accounts