The wise and ethical use of technology by salespeople is helping to build long-term relationships with their customers. This reinforces the __________era of marketing.

Question

Quizplus · Accepted Answer

The use of technology to build long-term relationships with customers is a characteristic of the customer experience management orientation in marketing, which focuses on creating value for customers and building strong relationships with them. The other options, such as product and selling orientation, are more focused on the company's products and sales goals rather than the customer's needs and wants.

The Wise and Ethical Use of Technology by Salespeople Is