Yamaha Corp. has developed a device that reduces the volume of trumpets by more than 30 decibels - to the level of a whisper. A microphone picks up the sound, feeds it to an amplifier, and then to headphones that allow the musician to hear the music at a normal volume. What form of product advertising is the company likely to use?

Question

Quizplus · Accepted Answer

The development of a device that significantly reduces the volume of trumpets is a pioneering innovation, as it is a new and unique product. The company is likely to use pioneering product advertising, which focuses on promoting the features and benefits of a new product to create demand and establish a market for it.