The headline of a General Motors advertisement in the Reader's Digest magazine reads, "I believe these kids will make great engineers. Now I've got to make them believe it." The ad shows an engineer surrounded by seven young people. The ad copy talks about how General Motors believes the more the company puts into the
Community, the more society will get out of the community. This advertisement is an example of a(n):

Question

Quizplus · Accepted Answer

This advertisement is promoting General Motors as a company that invests in the community and encourages young people to pursue careers in engineering. It is not promoting a specific product, and the overall message is one of advocacy for the company as a whole, making it an example of an advocacy institutional advertisement.

The Headline of a General Motors Advertisement in the Reader's