Using near-field communication (NFC)technology and digital signage with video is advantageous when used in point-of-purchase displays because:

Question

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NFC technology allows for instant communication between the display and the consumer's smartphone when they interact with the display, making it an effective tool for providing immediate product information, promotions, or discounts. Digital signage with video can also capture the consumer's attention and increase engagement with the display. Option A is incorrect as not all individuals use their smartphones for comparison shopping. Option B is incorrect as NFC and digital signage are useful throughout the entire shopping experience, not just at checkout. Option C is incorrect as not all phones have an NFC chip.

Using Near-Field Communication (NFC)technology and Digital Signage with Video Is