An ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There was no mention of the company name or sign of a product in the ad. This ad was an example of ________ advertising.
A) pioneering product
B) competitive institutional
C) competitive product
D) reminder institutional
Correct Answer:
Verified
Q23: At the beginning of the school year
Q24: Reinforcement ads are reminder ads that:
A)reassure consumers
Q25: Air Canada tracks a user's online activity
Q26: The kind of advertisements that state the
Q27: The United Way of Canada runs monthly
Q29: Using near-field communication (NFC)technology and digital signage
Q30: Outdoor billboard advertising is becoming more advanced.
Q31: An ad for an international consulting firm
Q32: The purpose of an advocacy advertisement is
Q33: Institutional advertising can take all of the
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