Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada
Flights. This is an example of online:
A) personal intrusion
B) following ads
C) advertising customization
D) behavioural advertising
Correct Answer:
Verified
Q20: The key objective of a pioneering ad
Q21: An individual enters a website page and
Q22: When the Lorillard Tobacco Company places ads
Q23: At the beginning of the school year
Q24: Reinforcement ads are reminder ads that:
A)reassure consumers
Q26: The kind of advertisements that state the
Q27: The United Way of Canada runs monthly
Q28: An ad for Mercedes Benz cars showed
Q29: Using near-field communication (NFC)technology and digital signage
Q30: Outdoor billboard advertising is becoming more advanced.
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