An individual enters a website page and it starts loading. A bid request is sent out by the website publisher to potential advertisers saying "there is a 30-year-old French-Canadian male living in Montreal looking for airline tickets to Paris. How much are you willing to bid for being the only advertiser on this page?" Within Milliseconds, the website publisher receives bids from different advertisers. The Website publisher then analyzes who the highest bidder is and the winner is alerted and allowed to place the ad. This example leverages which concept?

Question

Quizplus · Accepted Answer

The example is leveraging the concept of real-time bidding (RTB), where bids are submitted and analyzed in real-time to determine the winner of an auction for ad space.

An Individual Enters a Website Page and It Starts Loading