The first decision in developing an advertising program is to:

Name: The first decision in developing an advertising program is to:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Identifying the target audience is the first step in developing an effective advertising program as it helps in crafting the right message for the right audience. It sets the foundation for the entire advertising campaign. Setting the budget, selecting the appeal, and stating the mission of the advertising program come after identifying the target audience.

The First Decision in Developing an Advertising Program Is To