Frequency is defined as the:
A) average number of times a person in the target audience is exposed to an advertisement.
B) total number of times an advertisement is broadcast on network and cable television or radio.
C) number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.
D) number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.
Correct Answer:
Verified
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