A retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads. Which of the following is an advantage of radio relative to newspaper as a means of achieving
The objective?

Question

Quizplus · Accepted Answer

Radio advertising allows for better segmentation capability because it can target specific demographics, interests, and listening habits, making it more effective for reaching a particular audience with the message about clearing slow-moving merchandise.

A Retail Store Marketing Vice President Is Developing an Advertising