Jury tests involve presenting an ad to a panel of consumers and asking for their reactions concerning the ad's effectiveness, appeal, and other aspects. This method is used to gauge consumer response to advertising materials before they are widely released.

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Jury Tests

Question 102

Multiple Choice

Jury tests:

A) present consumers with a hidden ad, which they are asked to recall.
B) present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
C) present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.
D) present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.

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